Our Story
For over 17 years, we’ve grown from a small website with a big dream into one of the UK’s most trusted flooring retailers.
Discover the milestones that shaped our journey and how we’ve become who we are today.
For over 17 years, we’ve grown from a small website with a big dream into one of the UK’s most trusted flooring retailers.
Discover the milestones that shaped our journey and how we’ve become who we are today.
2009
The Spark of an Idea
Best4Flooring didn't start in a boardroom, it started during the quiet afternoon lulls at Bramley Carpets (est. 1996). Rather than signing up for a generic third party retail portal, founder, Paul Humphries, decided to build something better: a single, easy to use website that paired the best in flooring, with hands-on flooring experience.
Without prior experience in the world of advertising, or complex warehousing, the early days were very much trial and error. The first products sold were the easy to deliver ranges, Luxury Vinyl Tiles (LVT), laminates, and essential accessories, the venture quickly took flight.
2010 - 2012
Building Trust and Securing Big Brands
At a time when manufacturers were highly sceptical of the internet, Best4Flooring built trust through our experience and knowledge of the industry. Furthermore, we could leverage existing retail relationships secured through Bramley Carpets; this allowed the company to secure authorised online retailer status for industry giants:
Karndean & Quickstep, Amtico (Leading to the launch of Best4Amtico in 2010), Moduleo (Selected as an authorised internet partner in 2012 - a partnership that remains strong today)
Operations quickly outgrew the shop front. In 2010, a small office was carved out of the Bramley Carpets warehouse. With a team of three - the founder, a bookkeeper, and a flooring sales expert, they ran the website, packed orders, and took customer service calls late into the evening for a demographic still getting used to buying online.
2013 - 2018
Going Global and Designing the Future
By 2011, the team was cutting and packaging sheet vinyl by hand. But the real turning point came in 2013, when the search for exclusivity led to European trade shows and Belgian factories.
The global market reacted instantly. Orders began shipping to the US, Europe, and Australia. By 2016, Best4Flooring took the ultimate step: designing its own exclusive lines of sheet vinyl. Starting with a modest 10-colour test batch, these unique, high-quality designs became the company’s signature USP, setting them entirely apart from the competition – they are still some of our bestsellers today.
2019 - 2021
The Big Move and the Pandemic Surge
By late 2019, Best4Flooring had completely outgrown the Bramley Carpets warehouse. In December, the company moved into its own dedicated, expansive headquarters, designed to accommodate an ambitious 5-year growth plan.
Then came March 2020.
Following a brief 10-day lockdown closure, the home renovation boom hit. The 5-year growth plan was condensed into just 12 frantic months. The team surged from 7 to over 30 staff members, and to keep up with overwhelming domestic demand, international shipping was paused so the team could focus entirely on serving the UK customer.
2021 - 2025
A Modern, Streamlined Powerhouse
The post-pandemic years were focused on transition: turning rapid, chaotic growth into sustainable, best in class operations. The team we have today been onboard through this rapid growth period, providing us with the platform needed to achieve our next mission.
2026
The Future
Today in 2026, Best4Flooring has consolidated its incredible growth. Equipped with start of the art machinery, streamlined inventory systems, robust logistics, and a highly skilled team, the company continues to innovate, design, and deliver the best in flooring across the country - retaining the same commitment to expert customer service that started it all in 2009.
